![]() Both platforms offer a second-tier Team plan that allows three users to post to 20 social media accounts. For example, users of SocialPilot’s Professional plan can post on 10 social media channels for $25.50 a month while users of Hootsuite’s Professional plan pay $99 per month to post on 10 social media channels. When compared to similar-tiered Hootsuite plans, SocialPilot allows for the same number of social media posts to be scheduled for far less. One of SocialPilot’s key selling points is its budget-friendly structure. SocialPilot is often considered a solid alternative to Hootsuite because of its impressive features at a more affordable price point. The plans offer many of the same scheduling features as Hootsuite however, they do lack some of Hootsuite’s analytical and reporting depth.īuffer is a great option for budget-strapped businesses that want a simple platform to manage their social content calendar. The plans scale with the needs of the company, making the platform accessible for small teams to maintain a consistent social media presence without overwhelming their resources. In addition to a free plan, Buffer offers three affordably priced plans starting at $5 per month when billed annually. The plan also includes publishing tools, a landing page builder and an AI assistant. While this is limited, it is a good option for those just getting started with social media. The free plan allows users to schedule 10 posts on up to three social media channels. Unlike Hootsuite, Buffer offers users a free plan. ![]() The platform’s streamlined interface and straightforward scheduling tools enable small teams to manage their social media without the need for advanced technical skills or extensive training. Founded in 2010, Buffer stands out as an ideal solution for companies with small teams due to its simplicity and affordability. ![]() Similar to Hootsuite, Buffer is one of the social media management platforms with the most longevity. The Zoho CRM integration feature is only available on the Agency plans or the Premium plan, which is $40 per month (if billed annually).īusinesses that want to manage social media with a robust CRM product that helps turn social media into a lead generator. This fusion of social media management with CRM sets Zoho Social apart from the crowd, making it an ideal choice for organizations looking to maximize their customer engagement using social media. By doing so, organizations can respond to these social interactions directly within the CRM system. The platform’s monitoring tools enable businesses to track conversations about their brand across multiple channels. With Zoho Social, users can set up workflow rules that automate the process of converting ad engagements into business Leads and Contacts. Businesses can use Zoho Social to capture leads from Facebook Lead Ads, then add them into their Zoho CRM. Users can select predefined rules, such as likes, shares, retweets and mentions, for each social channel to create new leads.įurthermore, Zoho Social’s other features work seamlessly with its CRM capabilities. As a result, this helps marketers automatically convert social engagements into leads. This symbiosis allows marketers to capture leads from social media interactions and directly feed them into the CRM. ![]() A core aspect that sets Zoho Social apart is its direct integration with Zoho CRM, the company’s own customer relationship management system. Zoho Social stands out as a great choice for those who want a social media management platform with integrated CRM capabilities.
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